Similar to the condition of metal are the genres of hip-hop and techno and alternative rock, which are also out of ideas and fragmenting to pander to different audiences. While originally maintaing a strong pro-black-community outlook, hip-hop has now become home to rappers with a range of different skills and outlooks, including those which reduce it to a marketing gimmick designed to sell "extremity" to suburban kids. The positive outlook, PLUR (peace, love, unity, respect) community which techno became in the late 1990s has lost focus as raves have begun catering to an older crowd who seem more serious about drug use than music. Alternative rock? Like other rock genres, it has been absorbed into the generic pop realm and now resembles indie rock more than it did previously. Genres like country and pop punk have suffered the same norming.
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